Privacy Policy

Honcho-SFX Ltd is 100% committed to protecting the privacy of our site visitors and customers.  We do a lot of online shopping ourselves and understand the importance of privacy on the internet. We never pass details about our customers to third parties beyond what is needed to provide our service to you i.e. taking payment and providing delivery.

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully, in accordance with the General Data Protection Regulation (GDPR).

The data controller for this website is Honcho-SFX Ltd, please see our contact us page for our full address and contact information. The data processor is Visualsoft (they store the data).

How your information is used:

We collect information about you for 2 reasons: firstly, to process your order and second, to provide you with the best possible service.

We will only e-mail you if you have subscribed to our newsletter or made a purchase from us.

The type of information we will collect about you includes:

- your name - address - phone number - email address - credit/debit card details (for security reasons these details are not stored on our website)

The information we hold will be accurate and up to date. You can check the information that we hold about you by either logging into your account or by emailing us. If you find any inaccuracies you can update it in your account or we will delete or correct it promptly.

The personal information which we hold will be held securely in accordance with our internal security policy and the law.

We may use technology to track the patterns of behaviour of visitors to our site. This can include using a "cookie" which would be stored on your browser. You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. We use data about the type of device that you are using (phone, tablet, desktop etc) to ensure that our website displays correctly on your device for ease of shopping.

We use your payment information to take payment, give refunds and prevent fraud. We do not store any credit or debit card details on our system.  All card transactions are processed by SSL encrypted sessions at our processing providers - Sagepay and Paypal.

How long we retain your information:

We will keep your information for as long as needed to be able to provide our service to you. You can request that your account is deleted at any time.

How we share your information:

We need to share your information with trusted third party partners in order to take your payment for an order and organizing delivery. The services we use are Royal Mail for delivery services, and Paypal and Sagepay for payment services. We will never sell your personal information to a third party.

About our marketing messages:

If you subscribe to our newsletter we’ll send you special offers and updates on new product ranges that we think you’ll be interested in. We will give you the chance to refuse any marketing email from us in the future, this can be simply be done by either clicking the unsubscribe link on our newsletters, updating your account information or contacting us. 


A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items and assisting you to improve your site. These “cookies” can be divided into 3 types which are outlined below.

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable the site to provide services you have asked for such as remembering your shopping bag items.

Category 2: Performance Cookies

This type collect anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example we utilise Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Category 3: Functionality Cookies

These remember choices you make such as currency and delivery country. These can then be used to provide you with an experience more appropriate with your selections.

You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings.

You have the right to complain to the data protection regulator about our use of your personal information.

If you have any questions/comments about privacy and how we use your personal information, please contact us.